July 24, 2019 at 1:51pm | Client Care
Sell Your House with These Tips for the Best Open House

Ask a variety of real estate agents whether open houses work and you are likely to get a few
different answers. While some people think an open house doesn’t make a sale, most agree
that it’s a great way to get eyes on your property. Even if you don’t get a slew of people looking
to buy a new home, a bunch of realtors scout these kinds of events to find potential places for
their clients. You never know who could walk through your front door. Long story short: throwing
an open house can’t hurt.

However, if you are going to go through with having one, you want to do it right. There are two
factors to the perfect open house: a stunning property and plenty of exposure. Here, we’ve
outlined how to accomplish that without losing your mind.

Making Sure Your House is Spick and Span
You may think your house is clean but is it really clean? When you are around the same place
all the time, you kind of stop noticing little areas that collect dust or parts of the kitchen that get
splattered with food. But while you may not notice these spots, the people coming in during your
open house will. That’s why it’s a good idea to get a fresh pair of eyes inside before the day it is
shown.

The people working for professional cleaning services have seen it all. They are trained to zone
in on problem areas and thoroughly clean them up. Hiring a cleaning service before your open
house ensures that every corner and every crevice is spick and span so your home shines
bright on its big day. If you decide to save money and do the job yourself, don’t attempt it with a
low-quality vacuum. There are vacuums that specialize in cleaning specific surfaces, whether
it’s for carpet, tile, or hardwood floors.

See Spot Go
You love your pets-- but not everyone is animal crazy. Chances are, at least some of the people
coming to your open house are not into pets. Beyond staging your house to hide evidence of
your furry loved ones, it’s a good idea to get them out of there. You have a couple of options to
do this. First, you can board them. Ask around for suggestions for good dog boarding services
from friends, neighbors, and coworkers. Or you can hire an independent pet sitter that can take
your furry family members off your hands for the day (this will usually cost $20 - $40). You may
have a neighbor that is willing to do the deed or you can use a pet sitter locator website like
Rover.

Get Social with Your Advertising
Your real estate agent probably has a few tricks up their sleeve to let people know your home is
on the market, and an agent can also help you to price your home (the average sales price last
month for a home in Newton was $920,000). They will do their best to get your listing online,
make fliers, put up signs, and even attach some wacky balloons to them so they are seen.
However, those are not the only tools at your disposal. You can use social media to reach a
wider audience of people that are specifically looking for homes in your area. It takes a bit of
time, but once you make the content, create a schedule, and put a little money behind your
posts, you’ll definitely have more people walking in on the day of your open house. You can
even use applications like Periscope, Instagram, and Facebook Live to give remote people a
look at what your home has to offer.

Throwing an open house may not get you an offer that day, but with the right strategy, you can
get more eyes on your property for a better chance of selling. To make sure your house is
ready, hire a professional cleaning service and make sure your pets are safe either in a
boarding facility or with a pet sitter. You can also get more eyes on your house by using social
media to stoke interest so you end up closing a sale in no time.

Julian Lane


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